This article was originally published by InformIT and can be viewed on their site. It is reproduced here with kind permission.
Part 1 of this series examined the explosion of mobile and embedded devices that characterize our future, explored the challenges posed by these changes, and considered a methodology for reliable innovation in this environment and the technology enablers required to support that approach. In part 2, we look at what types of strategies are likely to be effective in this new world.
Once you have a reliable methodology in place for fostering innovation and engaging the market, supported by the technology enablers mentioned in part 1, you are finally ready to start growing and developing visionary strategies to help you capitalize on the emerging world of ambient computing.
The big question becomes, “What should our vision and strategy be?” Unfortunately, there’s no stock answer I can prescribe (though I’ll be happy to help you figure it out), but I do have some pointers toward directions you should be considering.
The growing ubiquity of computing and omnipresent interfaces points to opportunities such as “any customer, anywhere,” and the explosion of profiling data opens up services based on the idea that “we know what you’re about to think.” The key is not what your exact vision is, but how you validate it and course-correct based on that feedback. This in itself is the strategy of rapid product evolution for which part 1 of this article attempted to lay out the foundations.